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Yes!: 50 Scientifically Proven Ways to Be Persuasive

Original price was: 240 MAD.Current price is: 120 MAD.

Understand the science of influence with Yes! by Robert B. Cialdini, Steve J. Martin and Noah J. Goldstein. Available now at Mabooko, this bestseller reveals fifty practical, research-backed techniques to improve your communication and sales. Buy today in Morocco and take advantage of our Free Shipping and Cash on Delivery services!

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9781416576143 June 1, 2008 English 272 pages , , ,

Authors

Yes!: 50 Scientifically Proven Ways to Be Persuasive

Robert B. Cialdini

Robert B. Cialdini is an American psychologist and professor emeritus at Arizona State University, best known for his groundbreaking work on influence and persuasion. His classic book, Influence: The Psychology of Persuasion (1984), is a foundational text in marketing, psychology, and behavioral economics. In it, Cialdini outlines six principles of influence: reciprocity, commitment and consistency, […]

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Steve J. Martin

Steve J. Martin

Steve Martin is Faculty Director of Behavioural Science at Columbia Business School and co-author of several international bestsellers, including Yes! 50 Secrets from the Science of Persuasion – a New York Times, Wall Street Journal and Business Week bestseller – and Messengers: Who We Listen To, Who We Don’t and Why. He is also Chair […]

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Noah J. Goldstein

Noah J. Goldstein

Noah Goldstein is a protege of Cialdini’s. He is an assistant professor at the University of Chicago Graduate School of Business. He earned a Ph.D. in psychology under Robert Cialdini at Arizona State University in 2007, and he has published research with Cialdini in the Journal of Personality and Social Psychology.

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Yes! by Robert B. Cialdini, Steve J. Martin and Noah J. Goldstein Book Cover - Mabooko Morocco

Description

If you want to master the art of influence and understand how to nudge others ethically, reading Yes! by Robert B. Cialdini Morocco is one of the most effective steps you can take. Written by world-renowned persuasion expert Robert B. Cialdini alongside co-authors Steve J. Martin and Noah J. Goldstein, this international bestseller presents fifty incredibly practical, scientifically proven strategies to enhance your communication skills. Whether you are working in marketing, sales, management, or simply hoping to improve your daily personal interactions, this book provides actionable advice backed by decades of rigorous behavioral science research.

The Science of Influence Explained

Based on over sixty years of social psychology and behavioral studies, this guide goes far beyond generic advice. The authors demonstrate how incredibly minor, ethical adjustments to your requests can result in massive shifts in human behavior. By reading Yes! by Robert B. Cialdini Morocco, you will discover the underlying mechanics of why people say yes in real-world environments. This is not about manipulation or tricks; it is about understanding human psychology to construct situations where cooperation, agreement, and mutual benefit occur naturally. Each of the fifty short, easy-to-read chapters offers real-world case studies and empirical experiments. These chapters explain why certain messaging works wonderfully while other common approaches fail, making Yes! by Robert B. Cialdini Morocco an invaluable reference guide for any professional, entrepreneur, or student looking to dramatically improve their persuasive reach.

Why Choose Mabooko for Your Books?

When you purchase this book from Mabooko, your trusted online bookstore, you are choosing quality, authenticity, and unparalleled convenience. We are committed to providing genuine, original books directly to readers across Morocco. To make your reading journey as smooth and affordable as possible, we offer Free Shipping to all Moroccan cities, alongside a highly secure Cash on Delivery payment option. This means you can place your order with complete peace of mind, knowing you will only pay when your copy is safely delivered to your doorstep. Grab your copy today and begin unlocking the secrets of scientifically proven persuasion.

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