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The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America’s Top Copywriters

DH 125,00

Un excellent texte est le cœur et l'âme du secteur de la publicité. Dans ce guide pratique, le légendaire rédacteur Joe Sugarman fournit des directives éprouvées et des conseils d'expert.

ISBN:12X13X14 Date de publication :December 1, 2006 Langue:English Pagination:360 pages Catégories:Business, Non-Fiction, Psychology

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Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.

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