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Where The Suckers Moon

Name: Where The Suckers Moon
Price: 150 MAD
Availability: InStock
Author: Randall Rothenberg
ISBN: 978-0679740421

By Randall Rothenberg

Original price was: 395 MAD.Current price is: 150 MAD.

Discover the truth behind big-budget advertising. Where The Suckers Moon by Randall Rothenberg is now available at Mabooko with Free Shipping and Cash on Delivery across Morocco.

ISBN:978-0679740421 Publication Date:October 31, 1995 Language:English Print Length:492 pages Categories:English books, Business

Authors

Randall Rothenberg

Randall Rothenberg is an American business executive, author, and former news and business reporter. He currently serves as Executive Chair for the Interactive Advertising Bureau, the trade association for interactive marketing in the U.S. Before joining the IAB in 2007, Rothenberg was the Senior Director of Intellectual Capital of Booz Allen Hamilton, where he oversaw […]

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The Advertising World Exposed

Where The Suckers Moon Morocco readers will find this classic book to be the definitive account of the corporate struggle behind the scenes of a multi-million dollar ad campaign. Randall Rothenberg delivers a gripping narrative detailing how Subaru and Wieden & Kennedy navigated the volatile advertising industry.

Book Summary

This book follows the real-life search for an advertising agency by Subaru. It is a brilliant study of corporate ego, creative pressure, and the complex relationship between client and agency. If you are interested in business strategy or marketing, this book provides essential lessons.

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