Methods of Persuasion: How to Use Psychology to Influence Human Behavior

Surtout connu pour sa vidéo virale "Chat Roulette Mind Reading", Nick Kolenda révèle enfin certains des secrets psychologiques derrière ses soi-disant prouesses de "lecture de l'esprit".

Using principles from cognitive psychology, Nick has developed ways to subconsciously influence people’s thoughts, and his “mind reading” demonstrations have been seen by over a million people across the globe.

Methods of Persuasion reveals that fascinating secret for the first time, and it explains how you can use those principles to subconsciously influence people’s thoughts in your own life. Drawing on cutting-edge research in psychology and neuroscience, the entire book culminates a powerful 7-step persuasion process that follows the acronym, METHODS:
Step 1: Mold Their Perception Step 2: Elicit Congruent Attitudes Step 3: Trigger Social Pressure Step 4: Habituate Your Message Step 5: Optimize Your Message Step 6: Drive Their Momentum Step 7: Sustain Their Compliance This book teaches you the psychology behind each step, and it explains how you can use METHODS to influence people’s thoughts, emotions, and behavior in nearly any situation.