 
	    Incognito: The Secret Lives of the Brain
Plage de prix : د.م. 115,00 à د.م. 120,00
Si l'esprit conscient - la partie que vous considérez comme vous - n'est que la pointe de l'iceberg, que fait le reste ? Dans ce nouveau livre étincelant et provocateur, le célèbre neuroscientifique David Eagleman explore les profondeurs du cerveau subconscient pour mettre en lumière des choses surprenantes. Pourquoi votre pied peut-il se déplacer à mi-chemin de la pédale de frein avant que vous ne preniez conscience d'un danger imminent ? Pourquoi entendez-vous votre nom mentionné dans une conversation à laquelle vous ne pensiez pas écouter ? Qu'est-ce qu'Ulysse et la crise du crédit ont en commun ? Pourquoi Thomas Edison a-t-il électrocuté un éléphant en 1916?
Description
If the conscious mind—the part you consider to be you—is just the tip of the iceberg, what is the rest doing? In this sparkling and provocative new book, the renowned neuroscientist David Eagleman navigates the depths of the subconscious brain to illuminate surprising Why can your foot move halfway to the brake pedal before you become consciously aware of danger ahead? Why do you hear your name being mentioned in a conversation that you didn’t think you were listening to? What do Ulysses and the credit crunch have in common? Why did Thomas Edison electrocute an elephant in 1916? Why are people whose names begin with J more likely to marry other people whose names begin with J? Why is it so difficult to keep a secret? And how is it possible to get angry at yourself—who, exactly, is mad at whom? Taking in brain damage, plane spotting, dating, drugs, beauty, infidelity, synesthesia, criminal law, artificial intelligence, and visual illusions, Incognito is a thrilling subsurface exploration of the mind and all its contradictions.
 
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