How to Measure Anything: Finding the Value of Intangibles in Business

Praise for How to Measure Finding the Value of Intangibles in Business

"J'adore ce livre. Douglas Hubbard nous aide à créer un chemin pour connaître la réponse à presque toutes les questions dans les affaires, dans la science ou dans la vie... Hubbard nous aide en nous montrant que lorsque nous cherchons des mesures pour résoudre des problèmes, nous essayons en réalité de savoir quelque chose de mieux que nous ne le savons actuellement. "How to Measure Anything" (Comment tout mesurer) fournit justement les outils dont la plupart d'entre nous ont besoin pour mieux mesurer n'importe quoi, pour acquérir cette perspicacité, pour progresser et pour réussir."
-Peter Tippett, PhD, M.D.
Chief Technology Officer at CyberTrust
and inventor of the first antivirus software

“Doug Hubbard has provided an easy-to-read, demystifying explanation of how managers can inform themselves to make less risky, more profitable business decisions. We encourage our clients to try his powerful, practical techniques.”
-Peter Schay
EVP and COO of
The Advisory Council

“As a reader you soon realize that actually everything can be measured while learning how to measure only what matters. This book cuts through conventional clichés and business rhetoric and offers practical steps to using measurements as a tool for better decision making. Hubbard bridges the gaps to make college statistics relevant and valuable for business decisions.”
-Ray Gilbert
EVP Lucent

“This book is remarkable in its range of measurement applications and its clarity of style. A must-read for every professional who has ever exclaimed, ‘Sure, that concept is important, but can we measure it?'”
-Dr. Jack Stenner
Cofounder and CEO of MetraMetrics, Inc.