Likeable Badass: How Women Get the Success They Deserve – Alison Fragale

Likeable Badass dismantles the paradox women face in professional settings, where confidence is mistaken for arrogance and warmth is conflated with weakness. Alison Fragale, a social psychologist, combines rigorous research with relatable stories to explain why societal double standards persist—and how to navigate them. The book rejects the “lean in” narrative, instead advocating for strategies that blend authority with authenticity. Fragale teaches readers to negotiate raises, lead teams, and claim credit without compromising likability. She also highlights systemic biases, urging a shift away from leadership models that prioritize masculine traits. Packed with humor and actionable advice, the book redefines “badass” as a collective movement, not a solo performance .