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Contagious

Original price was: 230 MAD.Current price is: 105 MAD.

Why do ideas catch on? Master the science of virality with Contagious Morocco. Order now from Mabooko for Free Shipping and Cash on Delivery.

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978-1471111709 January 16, 2014 English 256 pages ,

Authors

Jonah Berger

Jonah Berger

Jonah Berger is a Professor at the Wharton School at the University of Pennsylvania, an internationally bestselling author, and a world-renowned expert on word of mouth, social influence, consumer behavior, and how products, ideas, and behaviors catch on. He has published dozens of articles in top‐tier academic journals, teaches Wharton’s highest rated online course, and […]

Books By Jonah Berger View All
كتاب معدي المغرب
Contagieux Maroc
Contagious Morocco

Description

Unlock Viral Success with Contagious Morocco

Ever wonder why some ideas spread instantly while others disappear? Contagious Morocco is the definitive guide to the science behind viral marketing. Jonah Berger reveals that virality is not a matter of luck, but a set of predictable principles that anyone can master to make their ideas catch on.

The Core Mechanics of Virality

In Contagious Morocco, you will discover the STEPPS framework—a powerful set of six principles that drive sharing. This guide provides the practical tools you need to ensure your brand, product, or message resonates deeply with your audience. Whether you are a business owner, a marketing professional, or a startup founder, this book is your ultimate roadmap to success.

Social Currency: Making Your Audience Feel Like Insiders

The secret to the success of Contagious Morocco is understanding human psychology. People share things that make them look good. By creating social currency, you make your audience feel like insiders, naturally encouraging them to spread the word for you.

Triggers: Connecting Your Brand to Daily Life

Triggers are the stimuli in our environment that keep products top-of-mind. This section of Contagious Morocco teaches you how to associate your product with daily triggers, ensuring that your brand is always part of the conversation in the Moroccan market.

Emotional Arousal: Sparking Viral Interest

When we care, we share. This book demonstrates how to leverage high-arousal emotions to spark viral interest. Instead of just being “interesting,” learn how to evoke awe or excitement to ensure your message travels further and faster.

Practical Value and Stories

Finally, we explore how to package your message as useful information or integrate it into powerful narratives. This helps your content provide real value to your customers, making them more likely to recommend it to their peers.

At Mabooko, we specialize in providing original, high-quality books for our customers. We make your shopping experience stress-free with Free Shipping and Cash on Delivery across all cities in Morocco. Don’t leave your marketing to chance; get your copy of Contagious today and start creating content that actually catches on.

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