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Blue Ocean Strategy

Original price was: 295 MAD.Current price is: 140 MAD.

Discover how to create uncontested market space and make the competition irrelevant. Get your copy of the international bestseller *Blue Ocean Strategy* by W. Chan Kim and Renée Mauborgne. Only original books, with Free Shipping and Cash on Delivery across Morocco.

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978-1625274502 January 20, 2014 English 347 pages ,

Authors

Renée Mauborgne

Renée Mauborgne

Renée Mauborgne is the INSEAD Distinguished Fellow and a Professor of Strategy at INSEAD. She is also the Co-director of the INSEAD Blue Ocean Strategy Institute in Fontainebleau, France. She is the co-author of the global bestseller Blue Ocean Strategy, which is recognized as one of the most iconic and impactful strategy books ever written. […]

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Blue Ocean Strategy Book Cover Mabooko Morocco
W. Chan Kim

W. Chan Kim

W. Chan Kim is a South Korean business theorist. He is a Professor of Strategy and Management at INSEAD, and co-director of the INSEAD Blue Ocean Strategy Institute in Fontainebleau, France. He is known as co-author of the 2005 book Blue Ocean Strategy.

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Description

Looking to transform your business approach with the definitive guide to market creation? Blue Ocean Strategy Morocco from Mabooko offers you the tools to break away from intense competition and chart your own path to growth and profitability.

Written by W. Chan Kim and Renée Mauborgne, this global bestseller challenges conventional strategic thinking. Instead of fighting competitors for a share of a crowded, bloody “red ocean,” this book outlines a systematic approach to designing a “blue ocean” of untapped market space, making the competition irrelevant.

Why Business Leaders Need Blue Ocean Strategy Morocco

Whether you are an entrepreneur starting a venture in Casablanca, a business manager in Rabat, or a student analyzing modern commerce, applying the principles of Blue Ocean Strategy Morocco can help you redefine industry standards. The authors provide systematic frameworks to break the traditional trade-off between value and low cost.

By studying the practical frameworks outlined in Blue Ocean Strategy Morocco, organizations can shift their perspective from competing to creating. Grounded in a study of strategic moves spanning more than a century, these insights are designed to assist businesses in navigating changing economic landscapes with confidence.

Core Concepts and Analytical Tools

The authors provide practical frameworks that you can apply directly to your projects:

  • The Strategy Canvas: A diagnostic tool for building a compelling blue ocean strategy.
  • The Four Actions Framework: A systematic model to reconstruct buyer value elements by asking what to eliminate, reduce, raise, and create.
  • The ERRC Grid: A matrix that pushes companies to act on all four frontiers simultaneously to create new demand.

Why Order Your Copy from Mabooko?

At Mabooko, we aim to provide a seamless shopping experience for book lovers across the country. When you buy from us, you get access to several key benefits:

  • Original Books: We source only genuine editions so you can enjoy high-quality print and paper.
  • Free Shipping: Enjoy free delivery straight to your doorstep, regardless of your city in Morocco.
  • Cash on Delivery: Pay securely only when your package arrives safely at your address.

Order your original copy of this essential business guide today and start implementing new strategic growth paths for your business or career.

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