Robert B. Cialdini

Robert B. Cialdini is an American psychologist and professor emeritus at Arizona State University, best known for his groundbreaking work on influence and persuasion. His classic book, Influence: The Psychology of Persuasion (1984), is a foundational text in marketing, psychology, and behavioral economics. In it, Cialdini outlines six principles of influence: reciprocity, commitment and consistency, […]